Social media has got us hooked! Yes, Honeybee Communications has recently converted to a social media agency, specialising in Facebook, Twitter, Instagram and LinkedIn. Here are a few reasons why we decided to make the transition.
Before becoming the social media marketing trend-setters that we are today, Honeybee Communications was originally a full-service marketing agency, catering to the needs of a wide range of celebrated local brands and businesses. We excelled in all areas including event planning, branding, corporate gifting and more, and did our best to provide a reliable and ultra-affordable solution to our clients for well over 5 years.
So, Why the Big Change?
It became evident as the years went by that the need for traditional marketing was becoming smaller and smaller. The digital realm was quickly becoming the ‘sweet spot’ for businesses to make a lasting impression on their customers. Knowing this, we wanted to help our clients make, and benefit from, the transition over to the online world.
There are many reasons why digital marketing promises greater value to business owners when compared to traditional marketing:
- It’s more economical: It is possible to market your business online without spending a cent. However, doing so requires time and a whole lot of effort. Luckily, if you do choose to spend a little (and you definitely should!), you have the opportunity to dictate your budget and spend it specifically on the aspects of digital marketing that you want to target. This will obviously depend on your company’s goals.
- Visibility and reach are both enhanced: With traditional marketing, your visibility and reach is drastically limited. With digital marketing, on the other hand, you are always visible to your target market and you have complete control over who you reach and when you reach them.
- Results are easy to measure: It is practically impossible to measure your ROI when it comes to traditional marketing. With digital marketing, you have access to a variety of tools that will help to measure your efforts in different ways. For instance, you can find out how many times an ad was clicked on, which of your web pages are visited the most, which social media posts generated the most engagement, and so much more!
So, if you’d like to make your mark on the online marketing world, Honeybee Communications is the company to contact. Rest assured that we’ll ‘bee’ here to guide you every step of the way…
Keywords: social media marketing, digital marketing, online marketing, traditional marketing, social media agency