Twitter will give you wings!
Twitter keeps things short and sweet and is an excellent platform on which to get consumers’ attention without having to work too hard for it. There are currently over 8 million South Africans using Twitter, so there’s plenty of potential to reach your audience and then some!
The benefits of using Twitter as a marketing tool include:
- Leveraging the power of hashtags: Yes, Twitter is the birthplace of the infamous hashtag. By using hashtags, you increase the chances of being found by those interested in what you do and what you can offer. Why search for customers when you can get them to find you instead?
- Direct access to consumers and influencers: Twitter, like Facebook, allows you to interact directly with your already existing and potential customers. This means you’ll be privy to helpful feedback that could aid you in improving your business. Twitter also makes it possible for you to find and build relationships with influencers within your industry. Influencers who, if you’re lucky, may be able to help boost your brand!
- Competitor analysis: Twitter allows you to follow the trends within your industry and keep a close eye on your competitors, as well as their success and failures.
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