Honeybee Communications celebrates its third birthday in May, and because we know the importance of having a good corporate image, we’ve recently undergone a whole new look and feel. Our new look is quirky, yet professional, and demonstrates the evolution of our brand.
Branding is about more than just a logo and colour scheme. It’s about everything your brand stands for and incorporates your company’s social media, website, the way you answer the phone, and everything in between. With such a broad definition of branding, the idea of making a change can be overwhelming. That’s why it’s important to employ the right company to do your branding. It is critical to be aware of your branding and to make a change when the time is right.
In a nutshell, branding promotes recognition. When your business is all under one defined umbrella, it’s easier for people to recognise your brand and remember it. People like to do business with companies that they know and are comfortable with, and your branding is what gives them this feeling of familiarity. As long as your branding is consistent and easy to recognise, people will feel comfortable purchasing from you.
The way you present yourself is the way people perceive your brand. If you are quirky and fun, people will expect a similar experience. If you are more serious and straightforward, people will know that your brand is about being professional. The important thing is to make sure that your behaviour from meetings with clients and sales reps to the way you answer the phone, is consistent with the ideals of your brand.
When you decide that it’s time to make a change to your brand, it’s important to do it for the right reasons. Making a change to your brand because you’re not so keen on the colour of your logo isn’t a good enough reason. You need to make sure you’re making a change for the better. Like Honeybee Communications, making the change should be about a change in the company. Whether you’re getting older and wiser, or you’re targeting a younger market, make the change because of the needs of the brand and the image you want to put across.
Your brand also provides motivation and direction for your staff, so when making a change you should keep them in mind and build something that keeps the core values of your company while still giving it a fresh look. Your brand also represents your promise to your customers and while making a change is great for new customers, it’s important to remember the old ones and make the change friendly to them too.