Keen to compete in the realm of social media marketing? Then you’ll need to keep up with the latest trends. In order to make it possible for you to further enhance your online reputation, grow your following and reap the relevant rewards, here are our predictions for upcoming social media trends in 2019.

Augmented Reality

You’re probably getting tired of the ‘augmented reality’ and ‘virtual reality’ buzzwords that are dominating the digital marketing world right now (and have been for some time already!). But the truth is that there’s no getting away from this trend. In fact, these markets are set to surpass $298 billion by 2023. Still don’t quite understand what it’s all about? A basic example is the filters used in Snapchat.

Video Content

Again, this is nothing new. Video content has been taking over from text marketing the last few years but, in 2019 especially, it is estimated that the vast majority of internet users will spend around 45 minutes every day watching mobile video content.

Live Video

Live video has really taken off on Facebook since it first became popular in 2016. It’s a great way to get followers engaged with your business in real-time, especially at events! Plus, it won’t cost you a thing.

Chatbots and Automated Messenger

What do most followers expect from a business and its social media pages? An always-on approach when it comes to assisting them! Because of this, it’s no wonder why countless companies are turning to Chatbots and Automated Messengers to help satisfy this desire amongst their consumers. Ultimately, if you are not always available to help your customers when they need it, there’s a good chance that they will simply go to another company that will be.

Snack Ads

And… we’re back to talking about video content. If you have been hesitant to embrace this trend up until now due to the cost involved in producing original videos, then snack ads are the solution. These simple, 10 second pieces of video content are set to go viral in 2019 and beyond. Considering that the average social media user’s attention span is around 10 seconds per post, this couldn’t be a better approach to really make an impression.

Need help perfecting your social media strategy in 2019? Contact Honeybee Communications for assistance today!

Keywords: social media marketing, digital marketing, hashtag, chatbots, live video, augmented reality, virtual reality, snack ads, automated messenger, social media strategy 2019, social media trends

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