Boosting your online presence is about more than simply posting the best content or replying promptly to each and every message that you receive. It’s about keeping up to date with your competitors’ social media performance too. These are a few reasons why you should definitely be following your competition on social media.
#1 Gain Valuable Insight
If your aim is to improve your social media standing, checking out how your competitors are faring is a great place to start. It’s an ideal way in which to establish which social media marketing platforms are working best for businesses operating within your industry, giving you a good indication as to where it would be most valuable to spend time and effort growing your following.
#2 Learn More About Your Target Market
Find out which types of your competitors’ campaigns have garnered the most engagement from your target market. This will provide you with helpful direction when it comes to creating a campaign of your own.
#3 Refine Your Content Strategy
How often are your competitors posting new content via social media? What kind of content are they posting? Which posts have generated the most likes, comments and shares? How are your competitors responding to their followers’ engagement? All of this information can go a long way towards helping to refine and perfect your own content strategy.
#4 Find Out How You Can Shine
What are your competitors’ customers complaining about? What do they wish would change about your competitors’ products/services? By giving the target market what they want (and, specifically, what they aren’t getting from your competitors), you’ll be much more likely to beat out your competition in the future.
Free Tools for Online Competitor Analysis
The good news is that there’s no need to do online competitor analysis manually. There are many different tools available to you, many of which are also free to use. Some of our favourites include:
- Fanpage Karma: Fanpage Karma allows you to keep a close eye on the competition, as well as manage all of your brand’s consumer conversations using one tool. The free version limits usage, but it will make it possible for you to generate a detailed, 90-day analysis for one page and a side-by-side comparison of a number of competitors.
- LikeAlyzer: This tool is excellent for analysing the performance and quality of your Facebook pages for business. It also analyses the performance of your competitors’ online presence by giving it a score between 1 and 100.
For professional assistance when it comes to maximising online performance and staying one step ahead of your competitors, get in touch with the social media marketing experts at Honeybee Communications today: 078 324 5692.