If 2016 didn’t quite live up to your expectations in terms of your company’s lead generation efforts and overall profit margin, 2017 is a new opportunity to make all of those important changes that could lead to bigger and better things. Here are Honeybee’s predictions for the top three marketing trends that will be making waves throughout the upcoming year.

Influencer Marketing is the New ‘Thing’

Influencer marketing has been around for a long while, especially since social media came into play. However, it is very clear that influencer marketing is going to be getting even more attention in 2017. But what is influencer marketing exactly? And how can you make it work for your business? In short, it is a marketing technique that involves getting a well-known personality (such as a local musician, blogger, radio DJ, etc.) to speak positively about your company’s products or services. It is important to remember that influencer marketing can be costly, so do your best to make sure that you choose to work with particular influencers who are relevant to your brand, who have a substantial reach and to whom your customers and potential customers will be able to relate.

Content Marketing will be Bigger than Ever

If you have been waiting for content marketing to buzz off, you’re going to be waiting a long time. While it has been a ‘marketing must’ for a few years now, its popularity and effectiveness shows no signs of slowing down any time soon. The only thing that is different about content marketing this year is that there is going to be a big focus on video content. This includes live streaming and visual storytelling. However, make no mistake, written content is still of massive importance and is still the best possible way in which to keep your search engine rankings in good health.

Turning Your Staff into Your Biggest Fans

‘Engagement’ has been the buzzword within the world of marketing since very early on in 2016. The only difference is that, up until now, the emphasis has been on keeping one’s customers happy and engaged. While this obviously still needs to remain a top priority, in 2017, there will also be a great emphasis on keeping one’s staff happy. Ultimately, happy, motivated staff members are going to mean the difference between a thriving business and not living up to your customers’ expectations. If your staff members love your business and feel proud and blessed to work for you, they will be your company’s biggest supporters and are sure to help find and nurture new long-term leads. The key to ensuring happy staff? Team building initiatives, of course!

Luckily, when it comes to professional influencer marketing, content marketing and team building in 2017, Honeybee Communications has got you covered. With our impressive range of services, we will do everything in our power to help your business boom and reach its full potential. For more information about our services, contact us today.