While it’s meant to be a time of rest and rejuvenation, for the majority of businesses, the festive season is the most intense and busiest period of the year. So, how do you go about managing your company’s social media over the festive season while still finding time to relax? We’ve got some helpful tips to keep in mind.
Manage Customer Expectations
If you’ll be unable to attend to comments and messages at certain times of the day throughout the festive month, be sure to notify your followers of this. You can do so in many ways. For example, you may want to send out a post detailing these times, or create an automatic message response communicating this information. It’s also always a good idea to indicate these times in the ‘about’ section of your company’s page.
Plan and Schedule Content Ahead of Time
Did you know that it isn’t necessary to manually post all of your business page updates in real-time? There’s a handy scheduling tool that you can use instead. Therefore, if it’s possible to plan and create your posts well ahead of time, you’ll be able to relax a lot more come those last two weeks of December. Just don’t rush it though. Because this is the time when people are lazing around on the beach and spending their days on their phones in bed, they have a lot more time on their hands to consume and appreciate your content – so make sure it’s worthwhile!
Hire a Social Media Expert
Wouldn’t it be great to be able to sit back, sip on egg-nog and know that your social media is 100% taken care of? Well, that’s entirely possible if you opt to hire a social media expert! When you choose Honeybee Communications, you gain access to a whole team of social media professionals who will be able to offer your followers that ‘always-on’ approach to marketing that they crave – without any extra effort on your part.
For more information about our social media services and packages, do not hesitate to get in touch on 078 324 5692.