“Bee” an instant success with Instagram!

They say a picture is worth a thousand words, and the popularity of Instagram is testament to this. This photo sharing social media platform is the perfect opportunity to get creative and embrace the visual side of content marketing.

Think Insta is reserved for the youth and the selfie? Think again! The platform is accessed regularly by over 3.8 million South African users of all ages and backgrounds. Did you know that 90% of the world’s top 100 brands also boast an Instagram account? We don’t think you need any more reason to give it a go – make it snappy!

The benefits of Instagram for business include:

  • Using visual content to entice and attract leads: Now’s your chance to do something a little bit differently and surprise your audience.
  • The opportunity to re-use marketing materials: If you have already taken some stunning snaps for a recent product brochure or for your website, you can re-use those images on your Instagram account. Instagram makes it easy to re-purpose content and save time and money.
  • Boosting your campaign with User Generated Content: Your followers are already using Instagram to post their own images, and, with their permission, you can use these images for your own marketing purposes, all the while increasing the shareability of your content.

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