People are naturally competitive. We love to win – especially if the prize is particularly worthwhile. This is why social media contests are such incredible tools for brands looking to boost engagement, enhance reach and improve visibility.
Here’s how to create a fool-proof strategy for implementing successful social media contests guaranteed to help you achieve your digital marketing goals.
What’s the Purpose?
Don’t run social media contests for the sake of it. Before taking the plunge, be sure about what it is that you want to achieve. Do you want to see an increase in traffic to your website? Do you want to boost visibility (i.e. encourage shares)? Do you want to bulk up your email list? Highlighting a clear objective will allow you to tailor your contest strategy accordingly.
Know Your Target Market…
And make sure that the prize offered is something that will appeal to this target market. The actual contest itself should also obviously appeal to their interests and needs. Along with this, you’ll want to ensure that you run the contest on the right social media portal, depending on where the target market spends most of its time.
Keep it Simple
You need to make it as effortless as possible for people to enter the contest. For example, if it’s merely a matter of filling in a form on your website, keep the form short and sweet. If you want your followers to complete certain actions in order to enter, don’t make it too complicated. A ‘like’ and ‘share’ is good enough. Don’t ask them to do 10 different things – such as ‘like’, ‘share’, ‘comment’, ‘tag 10 friends’, ‘sms this code to xxx’, ‘do a rain dance’, ‘review our page’ etc. Needless to say, they probably won’t be willing to go to all that trouble.
Promote Your Contest
If the contest is to be successful, you’re going to have to put a bit of marketing spend behind it. Promote it on the particular social media portal on which it is being hosted, but also be sure to send out an emailer about it, print out a poster to put up in your store, put a banner and a link on your website and, of course, talk to customers about it in person.
Looking to run a seamless social media contest without the stress that comes with doing it yourself? Get a professional social media marketing company to do it for you! Contact Honeybee Communications today on 078 324 5692.