A 2011 study by AOL/Nielsen showed that 27 million pieces of content are shared every single day. This makes content the fuel of the social web. In fact, 23% of social media messages include links to content, such as published articles, videos and photos. The question is, what is it that makes this content shareable? Why, its quality, of course.

But What Makes Content ‘Good’?

‘Good’ content is any type of content that elicits a response from your audience. It’s content that people want to consume and engage with – content that they want to share. It’s content that informs, educates and entertains. It’s content that stands out and offers something different.

So, How Does Quality Content Boost Your Social Media Marketing Success?

For starters, high quality content works to boost your brand’s credibility. After all, if you create a particularly insightful and informative piece, this reflects on your industry knowledge and reliability in a positive light, ultimately giving your brand a sizeable reputation boost. This type of content also generates engagement and is likely to be shared a number of times – and this increases your reach. While increased reach may not instantly lead to increased conversions, it will almost certainly lead to increased visibility. In short, more people will know that you exist.

This means that you’ll remain top of mind, and when the time comes that the people exposed to your content actually need the product or service that you’re offering, they’ll be more inclined to contact you before they contact your competitors.

The Bottom Line?

Good quality content is good for your bottom line. It establishes you as an authority within your industry and it makes it easier for more people to relate to and connect with your brand. It allows you to extend your reach, build your following and maximise engagement.

At the end of the day, the success of your social media marketing efforts will only be as impressive as the content that you put out there. Luckily, Honeybee Communications can help with that. For more information about our content and social media services, do not hesitate to get in touch: 078 324 5692 / melissa@honeybc.co.za


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Image credit: danpontefract.com