Quality content is arguably the most important aspect of any digital marketing strategy and can bring you plenty of success if, and when, executed correctly. Here are the three main reasons why high quality content is guaranteed to transform your business for the better.
Increased Trust in Your Brand
The main driving force behind creating excellent content should be to provide your customers, as well as potential customers, with something of value. Ultimately, there are very few people out there who will be interested in reading an article that simply talks about the products that you sell, unless they have already decided that they are going to be buying from you. Alternatively, give the people an interesting article to read that is relevant to your industry and that can inform or help them in some way, and you will be sure to get plenty of positive reactions – and perhaps a share or two as well! Along with this, good quality content also solidifies your brand as an industry thought leader that is always top of mind, so the next time someone who has engaged with your content is in need of the product or service that you provide, the chances are high that they will come straight to you without any hesitation.
As most of us are well aware, Google places a lot of emphasis on quality content when it comes to ranking websites in search results. So if you are able to offer informative information that is updated regularly (and that has been optimised for mobile), you will be well on your way to seeing a drastic improvement in your website rankings – and in the amount of traffic visiting your site as a result! The best way in which to keep refreshing your website with great content is to start a blog and make it a priority to post something new at least once every two weeks. Remember, the more you post, the better the results will be… just avoid choosing quantity over quality!
It Supports Your Overall Digital Strategy
If you have created a digital strategy before, you will have quickly come to realise that content is always its backbone. You can promote your best pieces using your company’s social media profiles and use them to increase your following and boost your likes and shares. You can use an excellent blog post as a landing page for your Google Adwords, as long as you ensure that you have also included a strong call to action. You can even use your blogs to keep people interested in visiting your website on a regular basis. In short, with great content to back you up, it is safe to say that the digital world is your oyster!
If you would like some assistance when it comes to actually creating high quality content, or editing your already-existing content, you can count on the team at Honeybee Communications to get people buzzing about your blogs! Contact us today for more information.